Get your game in front of streamers, press and communities. Start with a good message, without spending your evening writing it.
15 emails. 10 DMs. One clear plan for launch week.
Hi [Streamer Name],
I make indie games and thought [Game Name] might fit your channel.
It’s a [short genre/hook]. Runtime for a first look is about [X] minutes.
Demo / build: [Steam/Itch Link]
If you’re open to trying it on stream (or offline first), I can send a key the same day.
Thanks for your time,
[Your Name]
Replace the brackets.
Make the introduction.
WHAT’S IN YOUR CORNER
You’re already the developer, tester and support team. Here’s a head start on outreach.
Cold pitches, key offers, press introductions, launch-day notes and thoughtful follow-ups. Pick the moment, add your details and make it yours.
Say hello to creators, ask mods before posting and follow up without making it awkward.
From checking your store page and preparing keys to sending your launch-day message.
A contact-finding guide for public business emails, creator bios and press pages. Build a relevant list, one person at a time.
Steam · itch.io · YouTube · TwitchREAD IT BEFORE YOU BUY IT
Try the cold streamer pitch and Discord mod introduction. See how the copy feels with your game in it.
A friendly first contact, with room for your hook and a demo link.
Ask the mods first. Find the right place for your game.
SMALL KIT. USEFUL HEAD START.
Practical English for solo studios. Personalise the brackets, check the fit and send a message you’d be happy to receive.
Everything in one practical outreach pack.
Gumroad checkout is coming soon. Try the free sample today.
A FEW THINGS TO KNOW
Solo indie developers and small studios preparing a demo, wishlist campaign or game launch on Steam or itch.io.
Replace every bracketed field, add your game links and write a line explaining why the game fits this person’s channel or community. Read the full message before sending.
No. It includes a guide to finding public business and press contact details, so you can build a list that fits your game.
No. The kit helps you write clear, relevant outreach. Replies and coverage depend on the game, audience fit and timing.
It opens on the next page and includes two complete email templates. No payment is required. Email collection and delivery are not connected.
The planned price is $29 on Gumroad. Checkout is not yet connected here. You can read and use the free sample now.